Increasing conversions for your website is very critical. Having a good conversion rate is the key foundation of a high sales volume. Your conversion rate is a measure of how many times on-site users convert. In any case, it’s a quantifiable action that a user takes on your site that may lead to revenue or a step closer to income.
Here are simple ways to increase conversions on your website
Include reviews, testimonials, and guarantees
Trust is earned therefore you have to make new users trust you by including user reviews or testimonials. Users trust brands more when they offer a lot of third-party reviews. If you have any affiliations with major publishers, brands or industry influencers be kind enough to show them with badges. Whenever there is a transaction risk must be present. Usually, the buyer is the one who bears most of the risk therefore if the risk seems big the customer will not want to purchase the product but if you offer guarantees, the buyer might be willing to take a chance by buying your product. Guarantees reduce risk and increase sales of your product.
Compare with the competition before other people do
Every product and service has its competitors both direct and indirect. Most people research before buying a product and compare it among different providers. Rarely will people buy your product without checking your competition first? Therefore taking that into account you need to use it to compare your products to other competing products before other users do and try to up your game on what you have to offer. You need to provide information on why your product is better because if you don’t people will tend to buy products from your competitors.
You can add product comparison pages on your site since it can keep people from leaving your website because they can already make the comparison they need on your site. Not only will this make everyone stay on your site, but you will win over a good portion of visitors.
Use a strong headline
The first impression is crucial. Try to make your products as compelling as possible. The strength of the headline can make or break the conversions. Since this is what people first see when they log into your site you need to give a good impression by using strong words and straightforward language to make a clear and unique value proposition. Do not use gimmicks and clichés since most of the users detest them.
The potential of your conversion rate is strongly determined by the value proposition thus making it the most important conversion factor. Most marketers try to improve results by changing some minor elements such as images, button shapes font colors, and so on, while the most important thing is focusing on strengthening their value propositions. You must also know that having a strong value proposition is not enough; it must be well articulated to achieve optimal results.
Include a visual demonstration
Instead of writing about your product include a video or an image-based demonstration of what it is and how it works. Most people crave visuals because sight, as they say, is the strongest sense. If your product is intangible, like a software subscription, show footage of someone or yourself using the software. There is always a way to include a visual and visuals always make it easy to sell since the users won’t have to struggle to find out how to go to your site.
By doing this, you can be assured that you will increase conversions on your website.